Must Read Rumors

Kate Middleton, Prince William and Prince Harry set to be part of mental health documentary

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Prince Harry and Meghan Markle spent first holiday together in Norway

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Kate Middleton, Prince William and Prince Harry set to be part of mental health documentary
Kate Middleton will visit EACH hospice at Quidenham
Kate Middleton at first 2017 engagement: ‘Parenting is tough’
Prince Harry and Meghan Markle spent first holiday together in Norway
Kate Middleton and Prince William’s 2016 Christmas card revealed

Justin Timberlake creates “Play for Her” fragrance

by Nicole
November 16, 2010 at 1:33 pm

Justin Timberlake creates “Play for Her” fragrance.

After launching “Play for Him” cologne with French label Givenchy, Justin Timberlake creates a new fragrance that is meant to represent the modern woman as it doesn’t have a fairytale feel.

“I think that perfume should be experienced in a layer. I think the modern woman doesn’t need to be sold on feeling like Cinderella. I feel like this is a little more tangible, a little more real,” Justin said.

In an interview with People, the singer revealed that he initially only planned to release the masculine fragrance: “I’ve always loved Givenchy’s brand just because it’s very sleek and very modern. We didn’t get into a partnership to create a women’s fragrance. We got into a partnership to create a men’s fragrance. But I think that they saw the opportunity and it translated very well.”

Model Noot Sear was chosen to embody this new fragrance. The ad for the perfume was directed by Tom Munro and it was shot in Paris, with Justin as a protagonist.

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