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Rihanna to launch Reb’l Fleur Fragrance in the spring

by Nicole
January 7, 2011 at 6:30 pm

Rihanna is the latest celebrity to launch her own perfume.

Her signature fragrance was dubbed Reb’l Flower and will be available in department stores in the spring.

‘This fragrance is about my passion for individuality,’ the singer says in a statement. “I believe a woman should dare to be different — willing to live her life for herself and not for other people. This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.”

“My grandmother in Barbados used to call me her Rebel Flower,” Rihanna told People magazine to explain the name of her perfume.

The singer said she had great difficulty finding the scents that compose the product.

“Over the years, I layered many different scents to get something that was truly my own,” she says. “But I wanted…something that said ‘Rihanna was here.’ Something delicious and special, a fragrance with subtle hints that linger and leave a sexy memory,” she adds.

The result evokes the star’s childhood in the Caribbean with notes of ripe fruit, flowers, vanilla, patchouli and amber.

People reports that Reb’l Flower will be available in February with prices ranging from $49 (1.7 oz. bottle) to $59 (3.4 oz. bottle).

Image source: Parlux

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