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Ashton Kutcher invests in Nowmov

by Dan
May 9, 2010 at 11:37 am

How about watching YouTube videos continuously, without interfering with the video player?

The Y Combinator startup – Nowmov – is launching today, is looking to give you an endless stream of (hopefully) compelling YouTube clips — no brainpower required. The site has already built up an impressive roster of angel investors, including Jeff Clavier, Paul Buchheit, Shervin Pishevar, Ron Conway, Charles River Ventures, and Ashton Kutcher.

“Nowmov’s site is very, very simple, at least from the user’s perspective. As soon as you browse to Nowmov.com, the site will begin playing a YouTube video. Move your mouse and you’ll see a basic set of controls that let you pause the video, jump to the next clip, and share the video you’re watching with friends (the site supports keyboard commands, so you can just tap your arrow keys to jump between clips). But for the most part, you shouldn’t really need these controls — the whole point of Nowmov is that you can lay back as if you were watching TV, without having to figure out what you want to watch next. Nowmov uses some trickery on the frontend to reduce loading times, so even when you do decide to skip to the next clip there isn’t a jarring pause.

Nowmov decides which videos to play by analyzing the Twitter public timeline and looking for commonly shared YouTube links (in the future, the site plans to use other sources to gauge popularity, and will also draw video from sites other than YouTube). For now the site isn’t doing any personalized recommendations — it constantly updates its playlist and uses cookies to ensure that you don’t see the same clip twice, but there isn’t an algorithm that learns which videos you like. That will change in a future version, when the site plans to produce personalized channels of content (think of it as a Pandora for videos).”

TechCrunch

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