This Wednesday, December 1, we will celebrate World AIDS Day. On this occasion, the association supported by Alicia Keys, Keep A Child Alive, will announce the start of a spectacular campaign called “Digital Life Sacrifice “.
Several artists will be involved, including Justin Timberlake, Usher and Lady Gaga. These stars will temporarily close their Twitter and Facebook accounts in support of the charity and not reopen them until the KCA has managed to raise 1 million dollars.
“It’s really important and super-cool to use mediums that we naturally are on,” said Alicia Keys, who created the foundation to support families in Africa and India affected by HIV/AIDS.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” said Keys, who has more than 2.6 million followers on Twitter.
The singer, who has also recruited fellow artists such as Serena Williams, Usher, Elijah Wood and Jennifer Hudson, said convincing them was hard in the beginning but “once I got people on the phone and I was able to paint the concept for them, everybody was in.”