Those of you who have watched the video for “Hold It Against Me” by Britney Spears have surely noticed the many brands that are highlighted.
The singer reportedly received $ 500,000 for the placement of these products.
TMZ reports that Spears received half a million to showcase many products and services in the clip, such as cosmetics Make Up Forever, Sony, the dating site Plenty of Fish and her own perfume Radiance.
Spears got many negative comments for this clip. However, the strategy seems to be working. Plenty of Fish had the number of visitors increase by 20% since the release of Spears’ music video last week.
Image source: You Tube