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Apple not looking to enter console industry, says Tim Cook

by Nicole
May 30, 2012 at 9:26 am

Apple CEO Tim Cook said that the company has no interest in entering the console business.

“Gaming has kind of evolved a bit”, he said at yesterday’s D10 conference. “More people play on portable devices. Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.”

“I’m not interested in being in the console business in what is thought of as traditional gaming,” he added.

“I view that we are in gaming now in a fairly big way. One of the reasons people buy an iPod touch is gaming. Some buy it for music. Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we’ll see. Customers love games.”

However, the Apple boss doesn’t exclude the possibility of gaming via Apple TV.

Apple sold 2.7 million Apple TVs in 2012 so far, a figure that is as high as that recorded in 2011.

When asked if the company was interested in bringing gaming to television, Cook said: “It could be interesting.”

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