The company is rumored to be working on a standalone camera product.
iLounge.com published a New iPad Buyer’s Guide this week that included a piece which speculated that Apple could be working on a standalone camera.
“Take special note of pages 152 and 153—“Making the case for a standalone iSight Camera.” I’ll share more on this topic shortly, but for now, I’ll say that this two-page spread very nearly had a different title. We were tipped that this project is actually happening at Apple right now, but we didn’t feel confident enough in our source to call it a certainty; it’s therefore billed as speculation. Still, there’s enough smoke to make us think there’s a fire,” the site wrote.
The site also noted that as the iPhone and iPad are becoming smaller and thinner, the camera functionality is reduced.
The rumor is supported by the biography of Steve Jobs by Walter Isaacson, where the former Apple CEo is quoted as saying that he wanted to reinvent television, textbooks and photography.
Jeremy Horwitz of iLounge also took to Twitter today, fueling speculation on the subject.
“So, as briefly noted on Backstage, Apple appears to be working on a standalone camera- the third of three industries Jobs wanted to change,” he tweeted.
In January, we reported that Jobs discussed with Ren Ng, CEO of a company specializing in photography called Lytro, shortly before his death on a partnership with the manufacturer.