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iPad 2 ad, already filmed by Apple?

by Nicole
November 9, 2010 at 6:50 pm

Although its release date is next year, it seems that Apple doesn’t want to lose time and is working on two commercials for the future iPad, in collaboration with British photographer David Sims.

Surprisingly or not, it seems that the shooting took place in New York. Apple chose to use the current iPad model, which they will later replace in the post processing stage with the original one. This caution is easy to understand, as the company isn’t willing to disclose details about a product they will be announcing next year.

Unfortunately, the precautions taken by Apple haven’t left much to be learned about the future iPad, just the fact that it will be equipped with the same 9.7 inch screen, which is also the reason why it could easily be replaced by the older model during the shooting.

Image source: Unwiredview

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