Apple posted a new video on its website, which presents the iPhone 5 keynote, TV ads and promotional videos.
The company published the clip to present the launch of the handset across the globe.
The video shows the crowds at the Apple store on Fifth Avenue in Manhattan, a store in Germany and another one in Hong Kong.
Features like iCloud integration and the Panorama function are highlighted.
The iPhone 5 is currently available in 30 countries and it is set to debut in 100 countries by the end of the year.