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iPhone 5 rumors about order cuts addressed by Tim Cook

by Nicole
January 24, 2013 at 3:15 pm

During Apple’s Q1 2013 earnings call, CEO Tim Cook put the record straight regarding rumors about reductions of orders of the iPhone 5.

Credit: Apple

This month, The Wall Street Journal announced that Apple had lowered the number of orders for components of the iPhone 5.

At the conference call, the figures showed striking evidence that the demand for these devices hasn’t weaken, quite the contrary.

Cook preferred to remain general by explaining that it was better to question the relevance of some rumors on this subject.

The Apple CEO hinted that the media invented this rumor about iPhone 5 order cuts and that it was not real.

Here is what Cook said, as cited by MacRumors:

“Months of rumors about order cuts and so forth, so let me take a moment to comment on these. No comment on any particular rumor.

I suggest its good to question the accuracy of any kind of rumor about build plans. Even if a particular data point were factual, it would be impossible to interpret that data point as to what it meant to our business. The supply chain is very complex and we have multiple sources for things. Yields can vary, supplier performance can vary. There is an inordinate long list of things that can make any single data point not a great proxy for what is going on.”

What do you think? What is your gossip?

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