Must Read Rumors

Prince William says he would run a marathon, Kate Middleton sweetly teases him

The Duchess of Cambridge, née Kate Middleton, proves once more that she never misses a chance to tease her husband.

Kate Middleton, Prince William and Prince Harry join forces for mental health campaign

The Duke and Duchess of Cambridge, née Kate Middleton, as well as Prince Harry are once again committed to their cause of raising awareness for mental health issues.

Kate Middleton and Prince William announce they’re moving to London

The news of their return to London was announced in a press release by Kensington Palace.

Kate Middleton, Prince William and Prince Harry set to be part of mental health documentary

The royal trio will reportedly take part in a mental health documentary for their mental health campaign.

Kate Middleton will visit EACH hospice at Quidenham

The Duchess of Cambridge, née Kate Middleton, is set to visit East Anglia’s Children’s Quidenham hospice for the first time this month.

Prince William says he would run a marathon, Kate Middleton sweetly teases him
Kate Middleton, Prince William and Prince Harry join forces for mental health campaign
Kate Middleton and Prince William announce they’re moving to London
Kate Middleton, Prince William and Prince Harry set to be part of mental health documentary
Kate Middleton will visit EACH hospice at Quidenham

Phil Schiller on the history of the iPhone, new design for the iPhone 5

by Nicole
August 3, 2012 at 4:54 pm

Apple’s marketing chief is testifying in the trial of Apple versus Samsung, and in arguing that the company revolutionized the smartphone industry he gives an insight into the history of the iPhone.

Schiller claims that Apple was envisioning the production of different car concepts before the iPhone, but the device has attracted so much attention that development plans were completely changed.

In 2011 Steve Jobs did some market research to find out what consumers wanted and he discovered that 85% of consumers put great emphasis on design when buying a smartphone.

Jobs did not believe in market research, he wasn’t too interested in what people wanted to see, but Apple wanted to develop products that people didn’t realize that they needed.

AllThingsD wrote about Schiller’s comments: “People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”

Schiller said the company had been working on the tablet computer that would later become the iPad, but decided to shift its attention to the phone.

“At the time, cellphones weren’t any good as entertainment devices,” Schiller said.”

Samsung lawyers have tried to learn from Schiller if the iPhone 5 will have a truly new design, but Apple’s marketing chief declined to disclose confidential information about future products.

What do you think? What is your gossip?

The rules: Keep it clean, stay on the subject and use English only - or we may delete your comment. If you see inappropriate language email us. Read our Terms and Conditions