Must Read Rumors

Prince Harry and Meghan Markle are “total homebodies” at Kensington Palace

Prince Harry is always on the road for his royal engagements. His girlfriend Meghan Markle is also busy as an actress. But in between they manage to make time to see each other.

Kate Middleton and Prince William will take George and Charlotte on royal tour of Poland and Germany

Prince George and Princess Charlotte will accompany the Duke and Duchess of Cambridge on their upcoming European tour.

Duchess Kate debuts new haircut at Wimbledon

Prince William’s wife appeared at Wimbledon with a new elegant and refined haircut that didn’t go unnoticed.

Kate Middleton to attend opening of Wimbledon tennis championships

An avid tennis fan for many years, the Duchess of Cambridge, née Kate Middleton, will be present on the first day of the Wimbledon Championships this year.

Kate Middleton reveals mom Carole Middleton’s crush on Roger Federer

The Duchess of Cambridge, née Kate Middleton, was invited to participate in a documentary about tennis and she made some revelations about her parents during the interview.

Prince Harry and Meghan Markle are “total homebodies” at Kensington Palace
Kate Middleton and Prince William will take George and Charlotte on royal tour of Poland and Germany
Duchess Kate debuts new haircut at Wimbledon
Kate Middleton to attend opening of Wimbledon tennis championships
Kate Middleton reveals mom Carole Middleton’s crush on Roger Federer

Phil Schiller on the history of the iPhone, new design for the iPhone 5

by Nicole
August 3, 2012 at 4:54 pm

Apple’s marketing chief is testifying in the trial of Apple versus Samsung, and in arguing that the company revolutionized the smartphone industry he gives an insight into the history of the iPhone.

Schiller claims that Apple was envisioning the production of different car concepts before the iPhone, but the device has attracted so much attention that development plans were completely changed.

In 2011 Steve Jobs did some market research to find out what consumers wanted and he discovered that 85% of consumers put great emphasis on design when buying a smartphone.

Jobs did not believe in market research, he wasn’t too interested in what people wanted to see, but Apple wanted to develop products that people didn’t realize that they needed.

AllThingsD wrote about Schiller’s comments: “People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”

Schiller said the company had been working on the tablet computer that would later become the iPad, but decided to shift its attention to the phone.

“At the time, cellphones weren’t any good as entertainment devices,” Schiller said.”

Samsung lawyers have tried to learn from Schiller if the iPhone 5 will have a truly new design, but Apple’s marketing chief declined to disclose confidential information about future products.

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