Yahoo! has ambitious plans for the next three years: 1 billion users

Asked to be more specific about those internal goals, Irving declined to tell the audience more details.

“Irving said there are internal goals that the company will use to measure its success, but he declined to share them with reporters,” says VentureBeat.

However, TechCrunch heard from a source close to Yahoo: an increase in the number of unique visitors to Yahoo properties from today’s 622 million to a cool 1 billion. And an increase in overall Yahoo revenue from last year’s $6.5 billion to a whopping $10 billion.

Michael Arrington, founder of TechCrunch, believes Yahoo’s goals are not doable:

“Doable? Not a chance. Well, maybe on the user number. They grew 9% over the last year in unique users according to Comscore. If they keep that up they’ll be at around 800 million, and I guess they could buy their way to a billion buy buying WordPress, Glam and/or Myspace, each with about 165 million unique monthly visitors. But short of some sort of massively popular new product, 1 billion unique visitors isn’t going to happen.

“The revenue target is even less likely. 2008 revenue was $7.2 billion, dipping down to $6.5 billion last year. 2010 looks flat v. 2009 so far. “

image source: techcrunch.com