Penelope Cruz is the new image of Lancome Tresor

The beautiful Penelope Cruz is the new image of cosmetic brand Lancome. The actress made a shooting in collaboration with photographer Mario Testino, for the new ad.

The star wore a classic outfit and shoot on the Crillon Hotel famous balcony. The Tresor perfume was launched in 1990, and its image was promoted also by other stars such as Kate Winslet and Isabella Rosellini.

Cruz got married with Javier Bardem recently and succeeded Julia Roberts after she promoted the brad last spring.

Image source: stylelist

Volvo will be sold to Geely

Chinese Vice President Xi Jinping will arrive this weekend in Sweden to discuss with representatives of the North-European state the final details related to crossing Volvo in the portfolio of the Chinese manufacturer Geely.

If the business will be closed, buying the brand Volvo will become the largest car deal in China’s history, total costs reaching two billion dollars.

Volvo representatives confirmed the visit of the Chinese State man, sources inside of the North manufacturer announced that the deal will be officially announced in a ceremony which will take place on Sunday.

Zhejiang Geely, announced that Volvo’s main target will be achieving profit by 2011 by building new factories in China and by doubling the annual production.

Currently, the only barriers to a deal between Ford and Geely about sale Volvo are the protests of the Volvo union workers in Sweden, who are frustrated that until now have not received any information regarding the Volvo needs in post-sale period, the number and name of the investors behind the deal and the company’s management.

Cadillac will have its own image

Cadillac is trying to escape the burden of a name as that of parent General Motors, which still preserves the spot of bankruptcy last summer, and promises a further individualization. It is not about a divorce between the two entities but only a separation brand identities.

The statement comes from a Cadillac spokesman, Nick Twork, which holds that in the near future Cadillac will give up the name of GM into marketing strategies and inside dealers and will not participate in joint actions of the brand. In addition, email addresses will be changed, the extension “@ gm.com” following to change into “@ cadillac.com”.

The strategy made public by U.S. officials is part of the restructuring plan of General Motors and was thought by the new CEO, Ed Whitacre, who is trying to revitalize the brand in Detroit.

Image source: carversation.com

The first official photos of Audi RS5

A week and a half before its official debut, which will take place at Geneva Motor Show, Audi RS5 has come to light through a series of highly successful official photos that have “escaped” on the Internet through a brochure published accidentally or not by one of the companies that provides communication for Audi in Germany.

Although there aren’t official data related to the new model of the brand in Ingolstadt, the first information indicates that it will have under the hood a V8 engine of a 4.2 liter that will develop around 420 hp.

Aesthetically speaking, the new Audi RS5 comes with additional elements that will surely delight the fans and brand holders.

The front spoiler, a honeycomb grid that presents the call RS5 logo, a set of wheels specially prepared for the performance version of the A5, but especially dominated by discharges back oversized oval positioned in parts side of the rear spoiler and a rear spoiler that emphasizes adherence to a set sport German model.

Inside, the Audi RS5 comes with new seats, with original dials and a number of stylistic improvements compared with version number A5.

Image source: 4wheels

Two new perfumes by Givenchy

Both perfumes are for young women , and promoting materials on market underline the history of the brand.

Audrey Hepburn, the muse of the company founder, Hubert de Givenchy , was a ballerina, and Eaudemoiselle brings to present outlines of this aristocratic identity.

Eaudemoiselle, the most complex and couture perfume, has as basic flavor rose, with notes of mandarin, lemon, Japanese basil, ylang ylang, orange flowers, cedar, musk.

Dance with Givenchy has the same elements which adds the apple flavor. The price of each perfume is around €60.

Scion’s new strategy in North America

Toyota’s Scion as a brand offer its product mostly in North America and occasionally overseas, due to which future models will be produce in U.S. and not Japan as we may think.
According to Toyota’s president, Yoshi Inaba, the Scion brand will develop only in the countries were it is sells. “We all recognize the importance of Scion,” he said. “It should be more locally developed.”

Moreover, the current models of Scion’s range are xB and xD which are sold in Japan and tC sold in North America, and the future model of this brand, called iQ, will be produced by the end of 2010 especially for European customers.
Inaba added: “We will figure out what we need,” he said. “The important thing is to try and appeal to a younger segment. The role of Scion is to grow them into Toyota or Lexus vehicles.”

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Image source: automobilemag.com