The ever rising yen makes Japanese manufacturers flirt with the idea of abandoning the land of the rising sun and to shift production abroad.
“The current situation is very tough,” Toyota President Akio Toyoda told the paper when asked how the strong yen affects Toyota’s business. “But Toyota is a global company that was born in Japan…. We would like to keep working hard in Japan.” Note: “We would like.”
Toyoda did not rule out moving its factories overseas to build models to be sold in Japan. But he added: “I have a strong feeling about manufacturing in Japan and our basic approach is to produce cars where they are sold.”