Due to her notoriety, Gaga will have huge sales with her perfume, which is set to be released in the beginning of 2012.
Moreover, Coty Inc.signed with Gaga a multi-product deal that will appear on market starting spring 2012.
Besides, Stephen Mormoris refer to Gaga as “a fascinating cultural force” who will make a splash in the fragrance market.
According to sources, the name of her perfume will be her own name.
The singer is working to create a new fragrance, which has to be “very unusual”.
The new perfume will be launched before Christmas and will be supported by a marketing campaign that will include TV commercials.
The pop star has already launched a clothing line called “Haus of Gaga.
Lady Gaga has 10 million fans on Facebook and is the living person with most fans of the social network. Also, the star has 4.8 million friends on Twitter, a number which exceeded that of President Obama which has 4.5 million fans.