The beautiful Penelope Cruz is the new image of cosmetic brand Lancome. The actress made a shooting in collaboration with photographer Mario Testino, for the new ad.
The star wore a classic outfit and shoot on the Crillon Hotel famous balcony. The Tresor perfume was launched in 1990, and its image was promoted also by other stars such as Kate Winslet and Isabella Rosellini.
Cruz got married with Javier Bardem recently and succeeded Julia Roberts after she promoted the brad last spring.
Image source: stylelist
The campaign in which Schiffer appears is by retro inspiration, similar cu those of the ‘50s. The photographer of the campaign is Mario Testino.
Claudia’s image remembers the movie “To Catch a Thief” by Alfred Hitchcock in which performs Cary Grant and Grace Kelly.
The movie was realized at Monte Carlo and launched in 1955.
Moreover, the campaign was realized also in Monte Carlo and is similar to previous campaigns of Ferragamo, also inspired by movies.
According to top model, the brand is “mysterious and sophisticated, with a charm boosted by Ferragamo accessories”.
The German model is one of the most well known models in the world and appeared in over 500 cover magazines. Forbes estimates her fortune to $55 million. Schiffer has currently extremely good contracts with L’Oreal, watch company Ebel and she was the image of Chanel.