Due to her notoriety, Gaga will have huge sales with her perfume, which is set to be released in the beginning of 2012.
Moreover, Coty Inc.signed with Gaga a multi-product deal that will appear on market starting spring 2012.
Besides, Stephen Mormoris refer to Gaga as “a fascinating cultural force” who will make a splash in the fragrance market.
According to sources, the name of her perfume will be her own name.
The beautiful Penelope Cruz is the new image of cosmetic brand Lancome. The actress made a shooting in collaboration with photographer Mario Testino, for the new ad.
The star wore a classic outfit and shoot on the Crillon Hotel famous balcony. The Tresor perfume was launched in 1990, and its image was promoted also by other stars such as Kate Winslet and Isabella Rosellini.
Cruz got married with Javier Bardem recently and succeeded Julia Roberts after she promoted the brad last spring.
Image source: stylelist
As expected when you think about Paris Hilton, she created a big confusion at the launch event.
Paris Hilton is the heiress of the Hilton empire and nothing more – considering that her only merit is that she was born in the Hilton family. Regardless, she appeared on the red carpet, dressed and makeup like Marilyn Monroe. Journalists didn’t knew what name to use when calling her.
“Tease” is her tenth fragrance and its flavor should reflect the fact that Paris Hilton began to mature (in fact, she said it’s her role, to pose as a dumb blonde). Actually, we’re not buying the “pose” thing …
“I love Marilyn Monroe,” said Paris. “She’s always been one of my fashion icons. Doing my tenth fragrance I just thought, she’s a 10, and I have to do something to honor Marilyn.”
Her hair, the red lipstick, her sparkling jewels, fur coat and white dress that Paris tried to combine like a true “diva” remember the pin-up style.
As a true chameleon, at the event, Paris showed her prominent decolletage. We really don’t know how come sometimes she has big boobs, sometimes she doesn’t … She’s a true Hilton, right?
The singer is working to create a new fragrance, which has to be “very unusual”.
The new perfume will be launched before Christmas and will be supported by a marketing campaign that will include TV commercials.
The pop star has already launched a clothing line called “Haus of Gaga.
Lady Gaga has 10 million fans on Facebook and is the living person with most fans of the social network. Also, the star has 4.8 million friends on Twitter, a number which exceeded that of President Obama which has 4.5 million fans.
“We are very pleased to have Miss Portman, as the image of our creative house. She will symbolize the luxury and the sparkling that Dior has,” said Claude Martinez, president and CEO of Christian Dior Parfums.
Among the stars that represented the Dior brand over time include Sharon Stone, Charlize Theron, Jude Law and Monica Bellucci.
When the market is loaded with celebrity fragrances, Aniston succeeds to promote her new perfume.
Sitting on the shoals at sunset wearing nothing but a blanket, here’s Jen posing for an ad for what she has termed her “non-perfume perfume” …
“I want people to go, ‘What is that? You smell great!'” Jen told WWD of her signature scent. “But most of all I just wanted it to smell natural.”
We’re sure the fragrance will achieve that goal. On the other hand, we can’t guarantee that you will look as hot as Jennifer Aniston. You’re paying for her name. Sorry!
Therefore, her new scent, Heat, has already reached $3 million in sales!
This is a great thing for a foray into the perfume biz.
The fragrance is already the number one brand at Macy’s, where it launched exclusively last month.
Moreover, during the hour the singer signed autographs at Macy’s Herald Square in N.Y.C., 72,000 bottles were sold.
“Heat” is a perfume that makes you feel as sexy as Beyonce through notes of magnolia, neroli, red vanilla and almond macaroon scent now.