The aggressive advertising style, promoted especially by German brands in the United States are not operating under the same parameters in Europe. Once Nissan has kicked off an aggressive campaign against German manufacturers in Britain, Porsche rises and threatens the Japanese before the court because the banner ad for the Nissan in London and at the Festival of Speed at Goodwood include Porsche logo without their consent.
Nissan campaign is based on a “list” of victories that Nissan had at Nurburgring with BMW, Audi and Porsche. The list of the defeated models is not displayed, but their number is noted on the door of their sports model, 370Z and GT-R. Curiously, Porsche didn’t attacked the “list” created by informal duels, but the use without rights on those banners, gathered in the campaign named “How to beat the Germans.”
“The problem is that they used Porsche logo without rights. The logo is owned by Porsche and we are not give the right to use to any company without our permission”, say Porsche officials, who confirms that they have no problem with the campaign’s subject. “I have examined in detail what Nissan communicate, but we don’t have a problem with it,” says Andrea Baker, Director of Porsche UK PR office.
Image source: Automarket
According to information cited by Automotive News, the serial version of the Porsche 918 Spyder concept will become the most expensive road model of the German brand available on the market.
The selling price of this model will be around 500.000 euros, as it surpasses that of Porsche Carrera GT, which was produced between 2003 and 2006 and can be purchased at a price of 450,000 euros.
Porsche 918 Spyder Sport model is a hybrid able to accelerate from 0-100 km/h in just 3.2 seconds. German model was presented for the first time at the Geneva Motor Show, Porsche officially announcing at that time that its new supercar will be produced only if the number of firm orders will be greater than 1000. The target was not chosen by chance. Is the border after which the German model is a profitable product. So far there are 2000 people who expressed their eager desire to acquire 918 Spyder. So the model is likely to be taken into the Porsche plans, although no information was released on when it will be put on the market.
“Spyder will become the new project that Porsche will use to demonstrate the capabilities to produce a supercar. The model combines German high performance engineering with smart technology,” says Stefan Bratzel, director of the University of Applied Sciences Racing in Bergish-Gladbach, Germany.
ABOUT 918 Spyder
Porsche 918 Spyder can reach speeds up to 320 km/h and is based on a 500-hp V8 engine and four electric motors which provide power autonomy up to 25 km. Being in an environmental-friendly driving conditions, Porsche 918 Spyder can consume only 3 litres/100 km, CO2 emissions are just 70 grams per kilometer.
Image source: Automarket
Most of the Porsche models are famous for performance but also for the wide line of accessories signed by its creative studio. The latest achievement, signed Porsche Design, is the Autumn-Winter 2010-2011 fashion collection, having more clothes and leather accessories.
Reaching its third autumn-winter collection, Porsche Design offers for their brand fans, among others, a TecFlex leather jacket, a limited edition jacket, gloves and a Cervo shoulder bag. The clothing line is complemented by several classic accessories like sunglasses, shirts and scarves.
According to Porsche Design studio, the clothes created in Zell am See headquarters, in Austria, are made to reflect an individual personality. The items can only be found in Europe Porsche Design stores and on the Internet.
The six-cylinder boxer engine of 3.6 liter, manages to deliver a total power of 620 horses, obtained by installing two new turbo compressors . Resources are forwarded to rear axle via a manual six reports.
Porsche managed to decrease the total mass of 70 kg, up to a total of 1370 kg.
The Germans claim that the new GT2 RS can accelerate from 0-100 km / h in 3.4 seconds, to a top speed of 325 km / h, sufficient that the new Porsche to have a 7 minutes and 18 seconds on Nurburgring .
The driver has a set of carbon ceramic brakes (PCCB), four wheels with19-inch tires of 245/35 ZR19 in front and 325/30 ZR19 rear, adaptive suspension Porsche Adaptive Suspension Management, Anti-roll bar and Porsche Stability Management recalibrated.
The new GT2 RS is expected to be produced in only 500 units worldwide, each with an estimated starting price of $ 245,000. New model will debut in front of the audience at the Moscow Auto Salon, expected to open its doors on August 25.
Image source: Automarket
The car was originally designed only to show the world the environmental potential of the Porsche staff. Moreover, the 918 Spyder could be produced in series due to customer requests.
Porsche 918 Spyder has a hybrid propulsion system consisting of a V8 engine of 500-hp and two electric motors totaling 218 hp.
Moreover, the Porsche 918 Spyder is a full hybrid so that it can travel a long distance only on electricity.
Image source: Automarket
Porsche Panamera has received the distinction “Car of the Year” by the French Association of automotive press.
The award was received by Felix Brautigam, head of the Administration Board of Porsche Division in France, and the award was made by Denis Astagneau, president of AFPA (Association French Press Auto).
Porsche Panamera debuted on market in September and the model has already sold over 10,000 copies.
Porsche factory in Leipzig celebrated three months ago the production of the number 10,000 unit.
Panamera surpassed models like Ford Focus RS and Nissan GT-R, which shared fourth place, while the Opel Insignia has received the third place and the Audi A5 has got the second position in this ranking.
Soon after launching, the Panamera received the Golden Steering Wheel and Auto Trophy awards in Germany.
The producer from Stuttgart has an annual production target of 20,000 copies of Panamera, which is built alongside Cayenne at the factory in Leipzig.
Until now, the most wanted version of Panamera was 4S (44% of orders), it followed the Panamera Turbo (36%) and Panamera S (20%).
Image source: news.automedia.bg
Even if Porsche said lately that they won’t produce a new entry-level mid-engine sports car, VW(Porsche’s new parent), is exciting about this idea.
Recently, VW Group chairman Martin Winterkorn said : “The Porsche model range is firmly based on the 911, Boxster, Cayenne and Cayman, and it will stay that way. We are also investigating opportunities for a smaller sports car and a smaller SUV — but I cannot say more at the moment.”
According to rumors, the cars will go on sale in late 2012 and it could cost somewhere in the $50,000 range. Also rumors say the 356 car will be built on aluminum and steel chassis of the upcoming Audi R4 and it will be launched next year.
The cars also have the same underpinnings, styling and power trains but it will be different. Moreover, rumors say Porsche will develop the first ever force-fed flat-four. In what concerns power, it will be around 250 HP or similar to today’s Boxster output.
Nevertheless, VW appeared interested in producing an all new small version of the compact “Baby Cayenne”.
Image source: automobilemag.com
The new Porsche Cayenne S Hybrid will debut at Geneva with 375 HP, offered by a new V6 and an electrical engine also. It can reach in 6,5 seconds a 100 km/h a with a 6.8 1/100 km consumption.
It seems the hybrid will debut with the new generation of the only SUV of Porsche’s entire history and will learn from VW experience in alternative propulsion.
Under the hood will be the unit of V6 of 3.0 liters by Audi, capable to offer 325 HP and a couple of 440Nm. The six cylinders engine will be assisted by an electric engine of 50 HP and 250 Nm, which offers a total of 375 HP with 20 HP over Cayenne S offered with V8 unit of 4.8 liters.
Thanks to lithium-ion batteries, Cayenne Hybrid can cover a distance of only ¹ km in electric mode, without crossing the speed of 50 km/h. There will be used a Torsen system of traction, a lot easier and compact, similar to those on Audi Q7.
The novelty of hybrid chassis is in fact the function which disengages the automatic 8 reports gearbox when is not use pressure on speeding , available when speeding is under 157 km/h. This function is called navigation and helps reducing fuel consumption.
Image source: autocar.co.uk
Porsche is taking into consideration to implement a turbo engine with three cylinders for the next Boxster generation in order to reduce the CO2 emission by level range. Te surprising decision of Porsche stuff might be necessary in order for the sport automobile brand to reduce the carbon footprint by introducing some new models with low emission. Boxster features will not be lost by implementing this type of propellant because the model will provide between 180 and 200 horsepower.
For now, Porsche stuff will produce only 300.000 units per year, which it means that they must reduce the emission at the fleet level with 25% in 2012 comparing the level in 2006. The moment Porsche will produce more units, they must respect more strict rules, among which they have to reduce emission of CO2 at the fleet level and the threshold of 120 grams per kilometer.
As you all know, the Volkswagen team will increase the Porsche range and to grow the number of produced units. The production growth will make the Porsche team to be oblige to respect these rules, which will become more and more strict. With it, will appear the need to downsizing, which was the global tendency applied by all the big manufacturers. Unfortunately for the Porsche team the Boxster model is being sell in 15.000 units per year, which is an insufficient volume to try to reduce emission of CO¹ at the group level in an significantly way.
Image source: autoweek.com